Business cards and why you need them

Everyone should have a business card, but for photographers it is an essential leg of your advertising.  You should always have them on you, because as the title of my upcoming Blog post says, “When should you be networking? The Answer is Always.”  At every event I have been to, one of the first questions potential clients and other creatives ask is, “Do you have a card?”  You need to be able to hand one over, if not, you will likely be forgotten 10 minutes later or ignored when the next person hands them one.

Now what should a business card look like?  There are several theories.  One is that it should contain some of your best images.  I have seen many cards like this and they are nice, but I believe in a different approach here.  I believe a card should be clean with memorable branding that represents your particular style.  For me that is a classic black and white card with a memorable logo.  A simple logo goes a long way to show you are a brand, not just a random person with a camera.

You will also see varied amounts of information on cards.  As a photographer, I want my card to drive traffic to my site.  If you take this approach, and on site you cover things like pricing and policies, then your site is working for you.  This can be helpful as it also prescreens potential customers, and they get to see your style and determine if you are the person they want to hire.  My card simply contains my web address.

I designed my logo in Adobe illustrator and then imported it into Adobe inDesign.  This is a simple straight forward DIY process but you can always use a card companies template.  Card companies have dozens of designs just for photographers like Zazzle.  If you’re interested in using InDesign, there are dozens of YouTube videos on it, here is one of the better one by Tasty Tuts.    I prefer to make something that is completely mine.  Here are some shots of the finished product:

Screen Shot 2017-04-05 at 7.20.04 PMScreen Shot 2017-04-05 at 7.23.38 PMScreen Shot 2017-04-05 at 7.23.50 PM

I hope you enjoyed this post.

Citation:  All photos are original works produced by Christopher Bergeron.

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