I got the opportunity this semester to participate in a multi-discipline advertising project for the AmWay corporation.  Shooting for a client, and meeting the expectations of an art director is something every student photographer should be doing.  The added pressure of working inside someone else creative constraints, goes a long way in forcing you to become a better trouble shooter.  It also pushes you to use styles that might not currently be in your repertoire.

This series was shot to make the athletes look like hero for their hard work in the gym.  CrossFit was a natural go to for an exercise style as the practitioners fanaticism is almost cult like.